[personal profile] raino
"When there are so very many styles in hats, it is odd that every woman cannot find one that will frame her face becomingly. A woman has only to study the genera proportions of her face, to study its good and bad features, in order to find what style of hat is apt to be most becoming. ...
It is really wise to test all hats by studying the effect on the figure proportions as well as on the face. Short women should never wear broad-rimmed hats. They will look top-heavy. Equally, tall women should never wear long, tall hats. They will appear stretched out of all proportion. They can wear broad-rimmed hats but, in most cases, not if the brims are wider than the shoulders. ...
An older woman will look better with a brim dipping over her face, or with the softness of a veil.

In spite of all these rules, the best rule is to follow what you see in the mirror, but have it a full-length mirror, and look carefully at the side view and back view as well as the front. If the hat does not add a flattering frame to your face, no matter how much the salesgirl protests its fashion points, don't buy it. And, when designing and making hats, remember that a becoming hat is better than one that makes people turn and stare. Men protest the queer hat and with perfect justice. Women would do well to pay more attention to these protests."
"Glamour hats are little bits of luxury, used for dinner, theater or formal wear"

"On the whole our women have too little personal point about their clothes ... No woman can ever be well dressed unless she makes a dress her own. She must know about her own body ... where she wants to be fitted loosely or tightly, what her good points or bulges are, what is most becoming to her body and temperament."

"Girls ... have no excuse to be badly dressed, With their trained taste they can create effective, becoming costumes from very little. Good grooming is equally important, for people who are working with clothes must be fastidious".

"No hat looks smart if it sits too high or looks too large."
Fashion Design, 1948

“The style of the coiffure should be in key with the personality of the individual as it is revealed in her dress, accessories, and make-up.
A simple sport costume and natural make-up call for a simple, unaffected style of hair arrangement. A precise placement of curls and swirls would hamper carefree movements or else get unbecomingly disheveled. Hair styling for evening goes to the opposite extreme. Clusters of curls may be caught up with a clasp or a flower. An intricate swirl arrangement about the ear is kept miraculously intact. One sees all types of upward-bound coiffures, mischievously dubbed “bathtub twists”."
Fundamentals of Dress, Marietta Kettunen, 1941
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raino

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